In the summertime, we mark prices down—up to seventy percent off—throw open the doors, and it’s a scrum. All the mailing-list customers, who’ve been waiting outside, pile in. They hear about the sale a week or so before the general public does, and they’re not stupid. They know the truly exceptional stuff goes first.

To find out when this year’s sale is, either ask an Eddie’s representative, or
get yourself on the mailing list.